Taking them out of the equation, we see that content-based Spotify playlists boast a higher median follower gain, but a lower mean follower gain than context-based Spotify playlists. Apple are not a company anyone would want as a competitor. Spotify’s 2019 subscription revenue comes to €6.1 billion – or $6.61 billion. These include Fausto, which has risen to become top podcast in Mexico.In Q4 2019 this saw daily podcast recommendations being sent to users in key markets. On the other hand, when by then highly-feared Belgians were narrowly knocked out by France, the latter turned to disco hit “I Will Survive” – which spiked by 800%.Anyone who spent any time at all in England during 2018 World Cup will be able to relate to the following graphic, that measures listens to national football anthem “Three Lions” over the day in which England defeated Colombia in a penalty shootout.Playlists are the backbone of how content is consumed on Spotify.
Claims to democratize the music industry have also been questioned, with the world’s biggest four music labels responsible for Unfair or not, with the days of physical music long behind us (with the exception of vinyl junkies), Spotify dominates the way we consume music in the 21A platform to help your sales, product and advertising teams be smarter and more efficient.Want to know more about Spotify, who Spotify’s users are, what Spotify is worth, and more? While musicians have certainly been hurt, at least the current model at least acknowledges that we should pay to listen to music if we can. The most pronounced example of this comes in the APAC region, in which 67% of Spotify listening happens on mobile devices, compared to 39% on desktops. Perhaps retirement or increased leisure time is giving them more time to reacquaint themselves with the vast catalogue of music available on Spotify – if not discover something new.Confirming what was found above, we see that Spotify has the most youthful user base of the three platforms, with over half of users aged 34 or under, compared with 40% of Apple and 39% of Pandora users.
Notably, nearly twice as many under-30s used Spotify as used Apple Music in the three months prior to the survey – perhaps something to do with the free service.Spotify also edges out every channel but Pandora and Amazon Music (only by 1% in the latter) in the over-30s category.Further breaking down US Spotify users by age, we see, as with so many apps, that younger demographics dominate. Breaking this down, 42% was generated from 341 million subscriptions, with 14.1% coming from ad-supported streams. Otherwise Spotify subscriber growth has been proportionally even.Looking at the global picture, Spotify remains comfortably in the lead with 108 million subscribers to Apple Music’s 60 million, as of June 2019.
A strong denial was issued, with an Marrying the two above discussions, Spotify is known to create playlists based on both content and context. Apple Music and Pandora seem to possess broadly similar user demographics in this analysis, while Spotify stands out for its younger listenership.The above graphic also breaks down each service by gender. By the end of the year, Spotify is hoping to report 328-348 million MAU, and 143-153 Premium subscribers.These figures are deliberately conservative, Spotify said, with its We might speculate that we see surges in Spotify usage as concerts and festivals are cancelled, and working from home becomes the norm.
His “God’s Plan” was the most-streamed song, and Post Malone was, however, second in 2018, followed by XXXTentacion (who died midway through the year), J Balvin, and Ed Sheeran, coming in a relatively (for him) poor fifth.He finished the year in fourth place, with Post Malone and XXXTENTACION overtaking him. Male listeners, on the other hand, seem to stick at around the same level from their early 30s, perhaps indicative of more entrenched listening habits.Kalia also found that those who are parents tend to diverge further from the mainstream, and continue to move further and further away from popular artists as they get older. Bieber, Post Malone (6), and Ed Sheeran (5) account for nearly one in five tracks (albeit one of these, “I Don’t Care” is a collaboration between Sheeran and Bieber).Spotify listeners frequently turn to the streaming service to soundtrack special occasions.The most-streamed song in a single day is “All I Want for Christmas is You” by Mariah Carey, which racked up 12 million streams on Christmas Eve 2019.It’s not just the festive season that gets listeners looking for class soundtrack.